Understanding and Measuring the ROI of SEO
Understanding and Measuring the ROI of SEO
Adam Latham
The Cowbell Agency
Communicating the true ROI of programs like SEO can sometimes be difficult. I recently completed a White Paper that looked at several different key metrics that can easily be measured in real-world dollars, which then allow an easy calculation based on the investment in SEO activity.
The program used for this study was a client that recently completed the first four months of an ongoing SEO program. The strategy and tactics were developed by myself and colleague Owen Yorio (fast becoming a young SEO Jedi). The resulting benefits could be measured both in monthly organic search traffic, annual organic search traffic, non-branded organic search traffic, and closing those gaps with their competitors.
If that sounded at all confusing (because you have a life), it probably won’t be after you’ve read.
The ROI of this program ranged from 3X to nearly 10X
Download White Paper: Understanding the ROI of SEO