Season’s Grazings ~ 12 Days of Merry Marketing Tips

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Season’s Grazings ~ 12 Days of Merry Marketing Tips

Shelley Gulley

The Cowbell Agency

In the spirit of the season, we present to you “The 12 Days of Merry Marketing Tips,” a festive journey through the digital wonderland where creativity and strategy converge to spread holiday cheer. So, buckle up, as we guide you through the realm of digital marketing, bringing joy to your audience and success to your brand.

It’s Udderly Amazing!

Day 1: Sleigh Your Social Media Strategy

Kick off your holiday marketing with a comprehensive social media plan. Schedule festive posts, engage with your audience, and leverage holiday hashtags to increase visibility.

Day 2: Jingle Bells – Optimize Your Website’s Speed

Ensure your website loads quickly to prevent user frustration. A fast website not only improves user experience but also positively impacts search engine rankings.

Day 3: Santa’s List – Email Segmentation

Segment your email list based on customer behavior, preferences, and demographics. This allows you to send targeted and personalized holiday messages, increasing the likelihood of conversions.

Day 4: Rudolph’s Remarketing “Retargeting Magic”

Implement remarketing campaigns to re-engage with users who have previously visited your website. Create customized ads to remind them of holiday deals and offerings through “retargeting”.

Day 5: Sleigh-Ride through Video Marketing

Leverage the power of video content during the holidays. Create engaging and shareable videos that showcase your products, share holiday stories, or offer exclusive behind-the-scenes glimpses.

Day 6: Snowy SEO Strategies

Optimize your website for holiday-related keywords. Incorporate festive keywords into your content, meta tags, and product descriptions to improve your search engine visibility during the holiday season.

Day 7: Stocking Stuffers – Create Limited-Time Offers

Boost urgency and sales by introducing limited-time offers. Whether it’s a discount, bundle, or exclusive deal, make your audience feel the excitement of grabbing a special holiday deal.

Day 8: Sip on Festive Content Marketing

Craft holiday-themed content that resonates with your audience. Share heartwarming stories, create gift guides, and tailor your content to evoke the holiday spirit, fostering a deeper connection with your brand.

Day 9: Frosty Landing Pages

Optimize your landing pages for holiday campaigns. Ensure they are visually appealing, provide clear information about your promotions, and have compelling calls-to-action to drive conversions.

Day 10: North Star – Influencer Collaborations

Partner with influencers who align with your brand. Their authentic promotion of your holiday offerings can reach a broader audience and build trust with potential customers.

Day 11: Tinsel-Touched Email Subject Lines

Craft attention-grabbing and festive email subject lines. Make your emails stand out in crowded inboxes by incorporating holiday-themed language that entices recipients to open and engage.

Day 12: Sleigh Full of Data – Analytics Review

After the holiday rush, analyze your campaign performance. Evaluate what worked well and areas for improvement. Use these insights to refine your strategies for the upcoming year.

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Mastering the Art of Conquest Campaigns: A Powerful Marketing Strategy

Adam Latham

The Cowbell Agency

In the arena of business, it’s time to acknowledge a simple truth: it’s a war. And victory and survival hinges on outmaneuvering your competition or, at the very least, securing a slice of their market share.

As we’ve explored in recent posts delving into Programmatic Advertising, there are numerous methods to target potential customers today. However, one method that stands out for its simplicity and effectiveness is what we call a “conquest campaign.”

You’ve probably encountered this type of advertising, even if you weren’t aware of it. Imagine you visit a new car dealership, which we’ll call “dealer A.” Later that evening, while watching streaming television, you come across a commercial for one of their rivals, “dealer B.” You might think it’s a mere coincidence, but in reality, it’s no accident. Your phone was active, and you entered a “geo-fence” that categorized you into an audience receiving ads from “dealer B.”

These conquest campaigns, as mentioned earlier, are strategically straightforward and remarkably potent.

Now, let’s delve into the businesses that are prime candidates for this style of marketing. Suppose you’re launching a new nail salon. Sure, you could attempt to persuade individuals who infrequently get their nails done to give your salon a try. But is that more effective than sending a coupon to all existing customers of nail salons within a 10-mile radius of your new establishment?

Here’s the blueprint:

Craft Your Message: Start by formulating a compelling offer or claim that entices potential customers to try your nail salon.
Identify Your Competitors: Locate all your competitors and establish geo-fences around their locations.
Geo-fence Your Storefront: Define your own conversion “target zone.”

Once your campaign is live, individuals who visit your competitor’s nail salons will start seeing online display ads while browsing the internet over the following weeks. These ads may even pop up in the mobile apps they frequently use, with in-app advertisements being particularly effective for this campaign. For businesses with more substantial budgets and high conversion values, extending this strategy to streaming television can provide an even broader exposure. However, it’s crucial to assess the cost per thousand impressions (CPM) to determine if it aligns with your goals.

Every time someone who viewed your ad subsequently walks into your establishment, it’s considered a “conversion.” This approach undeniably stands out as one of the most potent ways to swiftly compete in a market primarily reliant on in-person, brick-and-mortar interactions.

A successful “conversion” necessitates three essential components:

Presence in a Competitor’s Establishment
Receipt of an Ad
Subsequent Entry into Your Business

If you’re eager to delve deeper into this cutting-edge marketing strategy, don’t hesitate to reach out to us. Our team is here to guide you through the intricacies of conquest campaigns and help you attain the competitive edge your business deserves.