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Our research reveals the most cost-effective keywords to outperform your competition

Highly Efficient SEM (Search Engine Marketing) Programs

Achieving your SEM goals through personalized campaign management

While the potential benefits and capabilities of Search Engine Marketing (SEM) increase every year, so does the complexity. There are thousands of advertising assets marketed through search engines like Google, Bing and Yahoo. Each one of these different types of campaigns have their use, and with automated bidding, audience segmentation, etc., managing these programs requires constant attention. That is… if you want to be successful at it.

Google Video Campaign

• Targets the areas and audiences
• Uses searched keywords like “fun vacation”
• Can run in search campaigns and Google Display Ads
• Runs ads in targeted areas on Google Display Network websites
• Serves up animated banner ads on other sites they visit
• Cherry pick travel related sites

SEM: Google search engine campaign pushes traffic to the website

• Grabs low hanging fruit… people already searching for your service
• Has effectively replaced the Yellow Pages as first step in search
• Only way to immediately impact search result ranking
• Able to daily monitor and optimize through CPC, CTR, relevance
• Client controls budget, 24/7 analytics, only pay for results
• Excels when video is used as search response ad
• Brevard’s only full service Google Partner Agency

It takes time and experience to run a successful Paid Search program. We have a proven track record of lowering cost while increases your click-through-rates (CTRs). Isn’t that what it is all about?

Understanding SEM

We’re creative, but we also like to do the math sometimes.

SEM programs are giant equations. You already know how much you are going to spend because you set your budget.

Each time a potential customer clicks on your ad to visit your site, it costs the amount you agreed to pay per click. The object is to bid on and select keywords and phrases that can deliver the most traffic within your budget.

How do we do that? Let’s just say there are a lot of research, spreadsheets, and cups of coffee. But we know how to solve the problem and get the most “x” for your “y”.

Account audit

If you’ve already begun a paid search advertising program, we’ll analyze your current accounts and look for expanded opportunities for performance and efficiency. We’ll tell you what you’re doing well, and what you’re not. This is all part of the process of establishing a solid foundation for our partnership.

SEM campaign management

For an SEM campaign to be successful you need it to be relevant, scalable and measurable. Cowbell specializes in Google Adwords and Google Video Advertising. We handle all of the bid settings, geo-targeting, and set up all of the conversion tracking.

Keyword research and analysis

Although it is similar to the keyword research for SEO, there are some differences. Now you also have to worry about the branded keyword sets, and even expand on some of those semantic or long-tail keyword opportunities that allow you to find high-performing yet inexpensive keywords.

Remarketing campaign management

Just as with all sales activities, the more you talk to a customer the more likely you are to get a sale. Your website can’t be expected to close the first time they engage with a customer. With Google’s remarketing campaign, you can keep reminding a customer that you’re still an option. We know how to manage these campaigns effectively to deliver the results you’re looking for.

Mobile campaigns

More than half the searches in the U.S. are now done on mobile. That means your online campaigns need to be specifically targeted toward these devices and optimized to achieve results. We develop targeted messaging to those on-the-go consumers with our expertly tailored mobile campaigns.

FAQ’s